2 Chainz conveyed a moment of sobering euphoria, a drastic shift from the first 17 minutes of the Grammy winner’s flashy Tiny Desk.
And they have been for some time, ” 2 Chainz said in a statement.Ģ Chainz spent the performance practicing gratitude for the Black leaders that have inspired him. “There are a lot of people who have been moving the needle forward for Black people. The celebration highlighted “the beautiful cornucopia of Black music and our special way of presenting it. The home concert series, which also included a line-up of established and emerging artists, featured home concerts and playlists by Black artists spanning different genres and generations each week. The tour is sponsored by True Religion and will feature stops in Chicago, Myrtle Beach, Charlotte, Atlanta, and Silver Spring, Maryland.Įarlier this year, 2 Chainz performed in NPR Music’s special four-week Tiny Desk seriesto celebrate Black History Month. Fast fwd 10 years later let’s take this show on the road for my day 1 fans Spotify Presale out now tickets Go on sale this Friday.” Realigion Ten Year Anniversary tour, celebrating his T.R.U Realigion Mixtape with DJ Drama.Ģ Chainz took to Instagram to make the announcement, saying, “10 years ago me n did a classic mixtape. “Excellent brand recognition across generations is a testament to the iconic nature of True Religion,” the company stated.2 Chainz has announced the T.R.U. In October of that same year, it re-emerged as a profitable company with what Buckley calls a “healthy balance sheet.”īuckley identified the brand’s current target audience as men and women ranging from ages 15 to 50 with an average household income of $65,000-an estimated 150-million-strong audience in the U.S. During the bankruptcy, the company slashed both its store count and employee base, allowing it to reduce operating costs and lower debt. True Religion is undergoing a rebrand after filing for bankruptcy in April 2020. “A partnership with Supreme is the ultimate testament to any brand’s cultural relevance,” said Michael Buckley, True Religion CEO. The collection tapped into the demand for near- nostalgia fashion. In September, the brand dropped a line of early ’00s-inspired gear, spanning baggy denim cargo jeans and jean jackets, to hooded sweatshirts and beanies with cult streetwear label Supreme. The unisex pieces will retail for $20-$200. REALigion branded denim jackets, hoodies, short-sleeve tees, long-sleeve tees, and accessories including hats and bandanas. To mark the 10th anniversary of the mixtape, True Religion is releasing a limited-edition collection of T.R.U. The album cover’s typography riffed on True Religion’s blue and red logo and it featured 2 Chainz dressed head-to-toe in the brand’s signature denim.
In 2011, the rapper released his seventh mixtape called T.R.U. A celebrity fanbase spanning Jessica Simpson to 50 Cent helped elevate its status as well, as did its latest collaborator, 2 Chainz.
Known for its Super T and Big T stitched denim, back flap pockets and horseshoe pocket designs, these hallmarks propelled the brand to fame during an era when rises were low and style statements were bold. Few existing denim brands are as synonymous with Y2K denim fashion as True Religion.